Shakti Chauhan

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In stories, the hero is never the strongest character. Heroes are often ill-equipped and filled with self-doubt. They don’t know if they have what it takes. They are often reluctant, being thrown into the story rather than willingly engaging the plot. The guide, however, has already “been there and done that” and has conquered the hero’s challenge in their own backstory.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
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