Go to mystorybrand.com and either create a StoryBrand BrandScript or log in to your existing BrandScript. • Either alone or with a team, brainstorm what potential desires your customers might have that you can fulfill. • Make a decision. Choose something your customer wants and fill in the “character” module of your StoryBrand BrandScript. • Read the next chapter and repeat this process for the next section of your BrandScript.
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