Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

As you walk through the seven parts of the StoryBrand Framework, simply follow these three steps: 1. Read each of the next seven chapters. 2. After you read each chapter, brainstorm potential messages you might use to populate your BrandScript. 3. Carefully look at your brainstorm and then decide on a specific message to use in each section of your BrandScript. Once you complete your BrandScript at mystorybrand.com, you will have the basic messages to employ the SB7 Framework on your websites, in keynotes, in elevator pitches, and in all manner of marketing and messaging collateral. This means your messages will be simple, relevant, and repeatable. And remember: simple, clear messages that are relevant to your customers result in sales.