Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

Some of you are probably thinking it’s too late. I mean, if it’s printed in a book, everybody else is probably doing it. But are they? How many people read the first twenty pages of a book and then stop reading? I’d say most, which means you’re already passing them. What would happen if you committed to executing this process and your competitor didn’t? You’d win, wouldn’t you? And how many people are actually going to put in the work even if they do read the book? Believe me, human nature tends toward complacency. Finish this process. Beat the competition. Clarify your message. Grow your company. The competition may be more talented than you are, but they will never outwork you if you don’t let them. That’s the one thing you get to control. In the next seven chapters, I’ll show you how to create a clear and compelling message that will organize your thoughts, simplify your marketing, and grow your company.