I’ve asked that question to hundreds of people who’ve attended the StoryBrand Marketing Workshop, and the answer has always come back the same: no. It was not a waste of money. It was well worth the forty dollars. I can’t help but agree. The truth is I got a knife and something more than a knife. In a way, Gerber helped me become a better person. They defined an aspirational identity and invited me to step into it. They made me feel more tough and adventurous, and they even created a moment between two friends. And that’s worth a great deal more than forty dollars.
They help me become a better person
