Certainly there is the external BrandScript that is pointed at the customer, but there are also BrandScripts created from the perspective of the leadership to the overall team. In these StoryBrand BrandScripts, the team is positioned as the hero and the company leadership is positioned as the guide. Compensation packages, leadership development, organized events, and more are all “tools” the leadership creates to help their employees win the day.
Brandscript for teams
