Nicolás Varón

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Though the hero is still filled with doubt, they summon the courage to engage, and in the climactic scene defeat the villain, proving once and for all they have changed, that they are now competent to face challenges and are better versions of themselves. The story has transformed them.
Nicolás Varón
How the story transforms them.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
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