Direct calls to action are simple and obvious (though ridiculously underused), but transitional calls to action can be equally as powerful to grow your business. In fact, StoryBrand grew into a multimillion-dollar company in only its second year based solely on the use of a transitional call to action. Recognizing that most of our clients were using the StoryBrand Framework to fix their websites, we released a free PDF called “5 Things Your Website Should Include,” and thousands of people downloaded it.
Transitional calls to action
