Leaders who give their people a Just Cause to advance and give them an opportunity to work with a Trusting Team to advance it will build a culture in which their people can work toward the short-term goals while also considering the morality, ethics and wider impact of the decisions they make to meet those goals. Not because they are told to. Not because there is a checklist that requires it. Not because they took the company’s online course on “acting ethically.” They did so because it’s the natural thing to do. We act ethically because we don’t want to do anything that would do damage to the
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