“In every focus group for two years basically, always white women, some college-educated, but most not, would say things [to us] like, ‘I’m not sure if my husband likes her. He’s gotta like her for me to vote for her.’ ‘It doesn’t really matter to me that she’s the first woman president.’ ‘Is it really that historic?’ A thing that people don’t realize is that we knew that non-college-educated white women were the problem.”
