The explosion of interest in the free sharing of ideas that the internet has spawned has taken everybody by surprise. ‘The online masses have an incredible willingness to share’ says Kevin Kelly. Instead of money, ‘peer producers who create the stuff gain credit, status, reputation, enjoyment, satisfaction and experience’. People are willing to share their photographs on Flickr, their thoughts on Twitter, their friends on Facebook, their knowledge on Wikipedia, their software patches on Linux, their donations on GlobalGiving, their community news on Craigslist, their pedigrees on Ancestry.com,
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