Francesca Cassinelli

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Bookstores shared “a cultivative interest” with publishers: more book buyers were good for both of them. But search engines and Internet ad providers don’t share that interest, or at least not in the same way. They truck in a type of user engagement that dictionaries are historically not good at. As Emily said, people now pay with their eyes, not with their wallets, which means that an online dictionary that runs ads needs to keep eyeballs on its pages longer. The craft of writing a good definition isn’t important in the click economy: what is important is being agile enough to do what it ...more
Francesca Cassinelli
Estoy terminando este libro y hasta en las últimas páginas me siento apelada.
Word by Word: The Secret Life of Dictionaries
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