What genius, for instance, looked at the ragged edge of their sweater, laddering and unknitting itself with energy, and thought, “This is so bad that it’s not just raveling; it’s super-raveling. No: über-raveling. No, no, I got it: it’s frickin’ unraveling! Like, unreal amounts of raveling. Yeah, I’m going to call this ‘unraveling’ from now on.” Who thought that “pumpernickel” was a good name for a dark rye bread? Because when you trace the word back to its German origins, you find it means “fart goblin,”*5 and now you cannot help but blench and giggle whenever you see pumpernickel.