A decision has not been made until people know: • the name of the person accountable for carrying it out; • the deadline; • the names of the people who will be affected by the decision and therefore have to know about, understand, and approve it—or at least not be strongly opposed to it; and • the names of the people who have to be informed of the decision, even if they are not directly affected by it. An extraordinary number of organizational decisions run into trouble because these bases aren’t covered. One of my clients, 30 years ago, lost its
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