To get the facts first is impossible. There are no facts unless one has a criterion of relevance. Events by themselves are not facts. ■ In physics the taste of a substance is not a fact. Nor, until fairly recently, was its color. In cooking, the taste is a fact of supreme importance, and in painting, the color matters. Physics, cooking, and painting consider different things as relevant and therefore consider different things to be facts. But the effective executive also knows that people do not start out with the search for facts. They start out with an opinion. There is nothing wrong
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