“even the things we do to break the routine become routine. Even the things we do to escape the sadness of our lives have themselves become sad. What this ad acknowledges is that you’ve been eating all these snacks and yet you are not happy, and you’ve been watching all these shows and yet you still feel lonely, and you’ve been seeing all this news and yet the world makes no sense, and you’ve been playing all these games and yet the melancholy sinks deeper and deeper into you. How do you escape?”
