In the days and weeks after Linford’s historic victory, the press was not focused on his contribution to British sport but instead full of stories about ‘Linford’s Lunchbox’, a less than subtle euphemism for his apparently huge penis. Presumably Linford had the exact same penis for his entire career and did not get a transplant on the night of 31 July 1992, so why had the press chosen this moment, the moment of the greatest glory in an athlete’s career, to objectify Linford in such a way?