Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds

by Carmine Gallo

According to the neuroscientists I’ve interviewed, novelty is the single most effective way to capture a person’s attention.

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WHAT MAKES YOUR HEART SING? Ask yourself, “What makes my heart sing?” Your passion is not a passing interest or even a hobby. A passion is something that is intensely meaningful and core to your identity.

Passion is typically defined as “strong amorous feelings” or “sexual desire”; not exactly the kind of passion Cardon was interested in pursuing as an academic study. Yet “passion” is thrown around constantly as a critical component