Like Nietzsche, Adorno both abhorred and was riveted by herd mentality. Unlike many psychologists, Adorno asserted that this mentality wasn’t a natural social impulse but a grand performance orchestrated by a priestly master (he came of age in Nazi Germany and wrote against fascism in all its forms). The sheep that comprised the herd could, at any time, opt out of the performance, but the theatrics of culture combined with the necessities of capitalism had given it an almost irresistible draw. Still, Adorno wrote in 1951, “If they would stop to reason for a second, the whole performance would
...more
