Ian Pitchford

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Few people took note of Snow’s conclusion at the time. He printed a pamphlet of the results at his own expense, and it sold a grand total of fifty-six copies. Nowadays, epidemiologists view his pamphlet as the seminal document of their discipline. It showed that through “shoe-leather research” (a phrase I have borrowed from David Freedman) and causal reasoning, you can track down a killer.
The Book of Why: The New Science of Cause and Effect (Penguin Science)
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