Ian Pitchford

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Galton first called this phenomenon “reversion” and later “regression toward mediocrity.” It can be noted in many other settings. If students take two different standardized tests on the same material, the ones who scored high on the first test will usually score higher than average on the second test but not as high as they did the first time. This phenomenon of regression to the mean is ubiquitous in all facets of life, education, and business.
The Book of Why: The New Science of Cause and Effect (Penguin Science)
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