automation and advertising. Machine-made cigarettes easily outcompeted handcrafted cigars and pipes on the basis of availability and cost. Meanwhile, the tobacco industry invented and perfected many tricks of the trade of advertising (see Figure 5.1). People who watched TV in the 1960s can easily remember any number of catchy cigarette jingles, from “You get a lot to like in a Marlboro” to “You’ve come a long way, baby.” By 1952, cigarettes’ share of the tobacco market had rocketed from 2 to 81 percent, and the market itself had grown dramatically.
