StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story

by Jim Signorelli

that want to be part of the Participation Economy.” —Lisa Colantuono, copartner, AAR Partners;

identity, the way authors develop their story characters. And it will do this without the need for extensive experience with marketing or storytelling. This book is divided into three parts. Part I, The Birth of a Notion, provides the background you’ll need to fully benefit from the StoryBranding process. Here you’ll learn how this process evolved

that

Certainly, I wouldn’t wear a baseball cap promoting my relationship with

the subject of stories. Okay, it doesn’t read like a suspenseful Stephen King

also show us important parallels between good stories and desirable brands.

a

without having to deal with certain obstacles. Knowing this, the smart brand will see from day one that Level IV is worth seeking. In so doing, it will prepare

things, stands for nothing. Often, the rut that exists is directly related to the fact that