First, we are not trying to check for stability of the brand of a company. We understand the brand. It has been there long. We are talking about the stability or regularity or consistency in earnings of a company. A company may be a huge brand, but may be in a tough business scenario, which could result in fluctuating earnings. Such fluctuating earnings make it difficult for all of us to accurately predict its future, and if we cannot predict the future growth of a company with some reasonable accuracy, then it is difficult to visualize where that stock would be, say after five years.
