LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling

by Melonie Dodaro

of your original...

Curating content helps your prospects, which is ultimately your goal—and

Content Curation Best Practices

Add Your Perspective

You can simply add quotes or insights from within the curated content, or, preferably, you can share your perspective

be sure to include your perspective and insights when you are sharing curated content.

Engage with Your Audience: Ask Questions, Respond to Comments, and Show Them Your Human Side

People are more likely to take action when you tell them explicitly the action you want them to take.

How to Find Content to Share

you could use a news aggregator application such as Feedly

You can also set up Google Alerts on terms and topics you want to monitor.

Another excellent source is the newsfeed on your LinkedIn home page.

Create Twitter lists

quickly see the most recent posts from your list of trusted content sources. You can also search Twitter for popular topics, hashtags, or your chosen keywords.

Here’s a list of some of my favorite content curation tools: Feedly

news aggregation,

merely involves adding your favorite sources of news to your account.

This will enable you to browse these feeds from just one device via Feedly. Storify Storify allows users to search for the to...

Owler Owler is a business insights platform that delivers curated content

You may choose from its three offerings, depending on which suits your needs best: the bite-sized Instant Insights, a day’s worth of content compiled

Daily Snapshot, and the week’s best presented under...

Google Alerts

Google Alerts. This tool

allows you to set up multiple alerts about anything from your brand, industry, or competitors—giving

You can also set multiple alerts to keep track of more than a single topic at a given time.

Reach Out to More People Through High-Quality, Long-Form Content

publish long-form content on the platform via LinkedIn Publisher.

Share Content on Status Updates

Offer newsworthy content and updates:

Ask relevant questions of your target audience:

Questions have power. Provide compelling storytelling:

Tell a story that gives your followers more insight into you. Your updates must be compelling and must share information with ...

Have a healthy mix of content topics...

Offer content, updates, and messages that trigger an emotional response:

Include a call-to-action:

be direct

invite them to comment, but provide something substantial for them to comment on in the first place.

Send Helpful Content Directly to Prospects Through Personalized Messages Become a resource for answers and knowledge for your hottest prospects by sending them content that is of specific interest to them,

This keeps you top of mind and builds trust. Establish

Authority on Your Topic with Video Content

Incorporate LinkedIn Video

nearly three-quarters (74 percent) of consumers pointed to a connection between watching a video on social media and their purchasing decision-making process.

you need to be strategic in posting videos to LinkedIn and include best practices such as: Start with the most critical information at the beginning of your video Keep your video to under two minutes, preferably one minute Be relevant in your message; do your research Include a CTA (call-to-action)

Content Marketing Strategy

strategic approach.

starts with defining the specific vision and goals you have for content marketing and then creating audience personas

content maps

your brand story (your why story expanded),

and a channel plan (a plan for how...

each publishing channel, e.g., social media, newslette...