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<Name>, I noticed in your profile that you recently accepted a new position as <insert title> with <insert company> with focus on improving customer engagement for financial institutions. Congratulations <Name>, that’s very exciting! I’ve done a lot of work with different financial institutions, and I know that customer engagement is a high priority for them, especially right now. I recently wrote an article I believe you’ll find valuable, it is called <insert name of article>. If you’d like to read it, you can see it here: <insert URL>.
LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling
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