<Name>, I noticed in your profile that you recently accepted a new position as <insert title> with <insert company> with focus on improving customer engagement for financial institutions. Congratulations <Name>, that’s very exciting! I’ve done a lot of work with different financial institutions, and I know that customer engagement is a high priority for them, especially right now. I recently wrote an article I believe you’ll find valuable, it is called <insert name of article>. If you’d like to read it, you can see it here: <insert URL>.

