Timothy Neilen

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I highly recommend you don’t use numbers, either. We didn’t specify that we wanted Paradata to become a $100 million business, or that we wanted to have 10,000 merchant customers. We did, however, measure our BHAG—this 10-to-30-year goal—by measuring our Profit/X—which, in the case of Paradata, was Profit/Merchant
3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!
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