He asked team president Olejniczak for the financial backing, and Ole said yes. Closely following the Giants’ model, the Packers would start flying on better planes, staying in better hotels, eating better food. They would adhere to a dress code on road trips, wearing ties and shiny new green Packer blazers that Lombardi pledged to buy with his own money to show his commitment. Their home and road uniforms, which Lombardi found drab, would be updated. Back home, the team’s depressing offices would be redecorated more brightly.

