Macro Ops

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“Orient” is the key to the process. Conditioned by one’s genetic heritage, surrounding culture, and previous learning, the mind combines fragments of ideas, information, conjectures, impressions, etc., to form the “many-sided, implicit cross-references,” which become a new orientation. How well your orientation matches the real world is largely a function of how well you observe, since in Boyd’s conception, “observe” is the only input from the outside. Like the canopy on the Korean-era MiGs, anything that restricts the inflow of information or ideas can lead to mismatches (disorientations) ...more
Certain to Win: The Strategy of John Boyd, Applied to Business
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