Daniel Moore

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After examining many wars, battles, and engagements, Boyd synthesized his now well-known “OODA Loop.” A participant in a conflict, any conflict, may be thought of as engaging in four distinctive although not distinct activities: •   He must observe the environment, which includes himself, his opponent, the physical, mental, and moral situation, and potential allies and opponents. •   He must orient himself to decide what it all means. Boyd calls orientation a “many-sided, implicit cross-referencing” process involving the information observed, one’s genetic heritage, social environment, and ...more
Certain to Win: The Strategy of John Boyd, Applied to Business
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