Daniel Moore

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Where Boyd made his great contribution was not in drawing up this list, for its elements can all be found in the earliest works on strategy, but by showing that they still apply in this era of $200 million fighter aircraft and by giving some concrete advice on how to generate and employ them.
Daniel Moore
Things we want to have on our side - Sense of Mission, Morale, Leadership, Harmony, Teamwork. Which allow us to - Appear Ambiguous, Be Deceptive, Generate Surprise & Panic, Seize & Keep the Initiative, Create & Exploit Opportunities. Which Cause These In The Enemy - Bickering, Scapegoating, Confusion, Panic, Rout, Mass Defection & Surrender.
Certain to Win: The Strategy of John Boyd, Applied to Business
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