Daniel Moore

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One of the reasons Boyd’s concepts have become so widely accepted, even by people who have never heard of him, is that viewed through his lens, the successes of Toyota, Dell, Southwest, the Germans in 1940, the Israelis in 1956 and 1967, and the Vietnamese in 1975 become readily understandable, even obvious.
Certain to Win: The Strategy of John Boyd, Applied to Business
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