Daniel Moore

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Future1 is the idea of the future that best defines what we want for ourselves and our strategy gives enough guidance for us to construct plans to achieve it. At the level of strategy, we don’t worry too much about the specific plans inside the big arrow. We are confident in our abilities to create plans, within the overall strategy, because we have worked and trained together in the past in circumstances not too dissimilar from where we are now. Once Schwarzkopf had the concept of holding the Iraqis in Kuwait and hooking around them to the left, his planning staff and subordinate commanders ...more
Certain to Win: The Strategy of John Boyd, Applied to Business
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