In one company I worked with, managers spent a couple of weeks every year in a detailed numerical evaluation against the objectives in their year-old plan. They used the plan as a checklist. All the various objectives were numbered and they went through them, one-by-one, each manager presenting evidence to show that s/he had indeed met his or her parts of the plan. Nobody raised the issue of how well they helped shape their marketplace. There was no discussion of whether their culture was becoming more competitive, or for that matter, about the competition at all. To think that you can predict
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