Daniel Moore

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It bears repeating that if you cannot or do not spot mismatches, and generally this means finding bad news, your orientation becomes detached from reality. Then, since decision and action flow from orientation, your decisions (implicit and explicit) will be flawed and your actions will not have the effects you intend. Furthermore, you won’t understand why all this is happening to you, despite your best efforts, and breakdowns at both the group and individual levels can be expected.75 You will have lost the initiative, and short of sheer dumb luck, you are going to lose the conflict.
Certain to Win: The Strategy of John Boyd, Applied to Business
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