Daniel Moore

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At the big consulting companies, strategy business is down, while billings for information systems surge. It is as if corporate leaders believe that it is more important to install technology than to understand what to do with it. This is a dangerous attitude since it is possible to spend billions implementing technology that will make the company less competitive, as General Motors did with its automation effort in the 1980s that coincided with its 40% drop in market share.
Certain to Win: The Strategy of John Boyd, Applied to Business
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