Honda, however, chose to attack through speed and agility. Over the 18 month period of the “H-Y War,” Honda introduced 113 new models to replace the 60 it had in the beginning. In contrast, Yamaha was only able to bring out 37. Honda wasn’t cranking out new models for the fun of it. They were learning from how the public accepted, or not, each new model and they made changes accordingly. The result was that both Honda and public tastes evolved during the course of the campaign. By the end of the war, a Yamaha looked drab and unimaginative parked next to a Honda. Yamaha accepted an embarrassing
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