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Certain to Win: The Strategy of John Boyd, Applied to Business, by Chet Richards

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The reason we’re winning is that we’re kind of outthinking him. We’re operating inside his decision cycle.—Brigadier General Richard Neal, US Central Command, Riyadh, Saudi Arabia, February 1991
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Certain to Win: The Strategy of John Boyd, Applied to Business
Certain to Win: The Strategy of John Boyd, Applied to Business
by Chet Richards
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