Any mission should include a statement of the commander’s intent (“in order to” or equivalent) and information on missions two levels up. Same is true should you decide to assign a goal. “Cut costs by 15%!” you say. Why 15%? Why not 20%? If we can cut costs by 15% now, why haven’t we already done it? Is management accusing us of being shiftless, wasteful, and lazy to the tune of 15%?
