Daniel Moore

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You will rapidly discover that a mutually agreed understanding—a contract of sorts—is a wonderful device for fostering a sense of responsibility among the people at your company. Because they have to consider, think, and agree, rather than acquiesce, you will sense increased morale and improved dedication. All of this, of course, reinforces mutual trust and implicit communication, which, as we have seen, are critical elements in increasing your OODA loop speed.
Certain to Win: The Strategy of John Boyd, Applied to Business
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