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Certain to Win: The Strategy of John Boyd, Applied to Business, by Chet Richards

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First, there is the Basic Rule of All Competition (BRAC): You are not smarter than either the customer or the competition. Mathematically, IQours ≤ IQtheirs
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Certain to Win: The Strategy of John Boyd, Applied to Business
Certain to Win: The Strategy of John Boyd, Applied to Business
by Chet Richards
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