Eirik Johnsen

80%
Flag icon
Boyd called this, “building snowmobiles,” from an observation that a snowmobile is made up from pieces of other things (treads from a tractor, engine from an outboard motor, etc.) that someone in a spark of creativity visualized could be ripped apart and put back together to serve this new purpose. His final “Metaphorical Message” was that A winner is someone (individual or group) that can build snowmobiles, and employ them in an appropriate fashion, when facing uncertainty and unpredictable change.
Certain to Win: The Strategy of John Boyd, Applied to Business
Rate this book
Clear rating
Open Preview