Eirik Johnsen

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Because the future is unpredictable, a strategy can only be built from intentions: Given where you are now and where you think you want to go, now, what can you do, now, to help you get there? A strategy is not a fact, or a forecast, or a schedule, or a roadmap to the future. Is a strategy, then, a type of plan?
Certain to Win: The Strategy of John Boyd, Applied to Business
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