vicki saunders

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Signaling is the way a new power leader makes a crowd feel more powerful through his speech, gestures, or actions. Obama’s rhetoric of “we are the ones we have been waiting for” was classic signaling, designed to stoke his supporters’ sense of agency and willingness to participate. The pope’s request for, rather than bestowal of, prayers worked in the same way.
New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You
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