New power loves to affiliate, but affiliation in this new mindset is much less enduring. People are less likely to be card-carrying members of organizations or to forge decades-long relationships with institutions, but they are more likely to float between Meetup groups or use social media to very visibly affiliate with a range of causes, brands, and organizations, and rally their friends to do the same. They tend to opt in at particular moments, and then opt out again. We shouldn’t confuse this with a lack of engagement. Rather it is a different way of taking part. This shift has big
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