Platforms can do better. Take the example of Care.com—the world’s largest platform for caregiving. With more than 24 million members, Care.com is where millions of families in the United States and nineteen other countries go to find nannies, babysitters, and elder care. Its founder, chairwoman, and CEO, Sheila Lirio Marcelo, a Filipino-American entrepreneur, had the same early incentives to squeeze her caregivers that Uber had to squeeze its drivers, but she took a longer view. Marcelo herself was raised by Filipina nannies, and she understands the importance of their being treated with
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