Juan  Luis  Cordero

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There was no way of knowing. In a perfect marketplace, the market price is the correct price because buyers and sellers (ideally, multiple buyers and sellers) can haggle to arrive at an optimal result. Classified ads did not allow for that haggling. But what if you could create an auction scenario in classified ads? That way you could find the true market price for any item because the buyers and sellers would arrive at the final price organically.
How the Internet Happened: From Netscape to the iPhone
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