Jobs directed Apple’s engineers to create a digital rights management system called FairPlay that carefully limited the devices music files could be played on. He did this not because he liked copy protection schemes (he didn’t; he felt DRM needlessly complicated the user experience), but because he knew that was the way to get music executives to the negotiating table. In early 2002, Jobs began approaching executives at the five major record companies with a proposal to create an iTunes store. If the record companies would license him the right to sell their catalogs as digital downloads,
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