Users seemed to be most interested in learning what was new. Heck, every time a user simply changed their profile picture, Facebook’s engineers could see in the logs that that led to an average of twenty-five new pageviews.61 If Facebook’s key value proposition was the ability to find out what was up with your loved ones, then maybe they could design a better delivery system for this information. This would become the News Feed. Again, the News Feed built on ideas that were already out there. Every user’s profile page would function as a glorified RSS feed, and the News Feed would collect all
...more
