But instead of producing a music-enabled RAZR, Motorola ended up delivering the clunky ROKR. Motorola took eighteen months to deliver this candy bar–style device and it was fatally, almost ridiculously, flawed. It reeked of a handset that was designed by committee, something antithetical to everything Apple stood for. It could hold only one hundred songs, making it the most limited MP3 player Apple had a hand in producing. Within a month of going on sale, customers were returning the ROKR at six times the industry average for a cell phone.
